The article deals with the study of a unique source of Slavic movement ideology early XX century - the “Slavic Century” Journal (1900-1904). This periodical, which was published in Vienna at early XX century, is scrutinized in the context of the history of pan-Slavism. Conclusions about the journal’s belonging to one of the flows of the Russian pan-Slavism are drawn. The evolution of the basic topics in the viewpoints of the ideologists of Slavic movement in Russia and Europe early XX century is noted.

The article explores modern practice of mass media in mediatization of social issues by using interactive technologies. Social studies devoted to the updating of social conflicts in the media are analyzed. Social issues in interactive media projects are monitored. The results of six focus groups demonstrate the nature and degree of the audience’s confidence in interactive projects. The study reveals significant differences in the attitude to the socially significant issues related to interactive or non-interactive nature of the media environment.

The article investigates the use of pre-voting in the election to the State Duma of the Federal Assembly of the Russian Federation of the seventh convocation performed by the party «United Russia». The pre- voting influence on the rating of the political party and its candidates is also studied. The paper presents the analysis of the structure and mechanism of preliminary voting. Specific goals and tasks performed by the pre-voting system are identified. The article reflects the similarity of normative documents adjusting the procedure of preliminary vote to the norms of the electoral legislation of the Russian Federation.

The article is devoted to the phenomenon of demotivation of businessmen starting their activities. Its specific functional manifestations, as well as its structure, are studied from the standpoint of system-activity approach of domestic psychological school. It is proposed to consider the destruction of the structure and course of activities, as well as the state of disorientation, hindered or distorted processes of internalization and externalization, as specific functional manifestations of demotivation. The author’s structural model of motivational-semantic sphere is built on the basic criteria: “perceived external world” and “duration of the struggle of motives”.

This paper is about age specificity of adolescents’ respect for parents. Respect for parents of early-aged (N = 124) and middle-aged (N = 94) adolescents was studied empirically using the author’s technique “Respect for parents”, results of this study are described in the paper. Special attention is paid to the age-related peculiarities of sense of respect and prescribed adolescents’ respectful behavior. Relationship changes between the emotional attachment for parents and respect for parents during growing up are analyzed. The conclusion about the differentiation of sense of respect from emotional attachment in middle adolescence is made.

The article presents data of microanalysis of Moscow students’ social representations about the in-group inside the civil identity structure. The study of civic identity is an urgent problem of the state policy implementation. An important component of researching this problem is to identify the in-group, which includes civil identity orientation. Recent empirical studies of the in-group in Russia were conducted in the early 2000’s, so it is important to consider it taking into account the current material. The microanalysis is conducted with the use of the free association method. The results were analyzed according to the frequency of occurrence of the concept in the respondents’ answers, and according to the emergence of the concept rank. “Russia” and “Russians” are among the concepts proposed for the association of concepts by the in-group. Thus, Moscow students’ civil identity is a state identity (when concepts nation and state coincide with each other in respondents’ understanding).

The article is devoted to the development of the German language in the Middle High German period. It discusses the major changes which occurred in the vocabulary and grammar of the German language in the middle ages. The article shows the way of development and enrichment of the vocabulary of the German language by borrowing from other languages, as well as presents the most important changes in the phonemic structure of the German language. Syntactic structure of sentences in the Middle High German period developed more poorly, but the article shows a gradual transition to the modern German language using literary works as an example.

This paper examines stylistic gradation of phraseological units of the lexical-phraseological field “Intellectual activity”. It investigates functional-stylistic and expressive-stylistic characteristics of phraseological units in order to develop a more coherent system of stylistic labels. Certain groups of stylistic labels are highlighted in accordance with their belonging to a particular style, stylistic colouring and local-temporal features. It is proved that the developed system of stylistic labels allows to define the features of phraseological units functioning in different discursive situations.

The article deals with the phenomenon of media convergence. This multidimensional process takes place on several levels: technological, organizational, social, generic and many others. However, in this study, the authors are interested in media convergence in terms of merging genres as new forms of communication within the digital space. One such hybrid form is the political blog. In this paper the authors describe the generic status of the political blog using a speech genre model and give examples of linguistic manifestations of convergence in reference to English texts. The analysis showed that the political blog is a hybrid genre, resulting from a merging of analytical journalistic and online genres, but having its own specific features as an independent genre form.

The article deals with special translation techniques, which allow to overcome the difficulties of translating texts by expressing the content metaphorically. On the basis of a comparative analysis of the original and translated texts, the authors give a typology of these methods. Motivation and effectiveness of the use of the methods considered is logically justified. As a result of the comparative study, statistical data on the frequency of application of the methods are given, the process of translation from German into Russian being analyzed.

This paper presents examples of euphemisms in the English mass media. The main pragmatic functions of euphemisms are identified in different contexts, which provide the necessary impact on the reader. The analysis of the texts in the English mass media contributes to defining and classifying different pragmatic functions for the realization of the main idea of a concrete text. The author makes an effort to place emphasis on the usage of euphemisms for interpreting different phenomena, including language taboos.

Prominent linguists not only from Russia, but also from near and far abroad, took part in the International Round table organized by the Bulletin of the Moscow Region State University (e-journal). Among them: L.V. Ratsiburskaya (Nizhny Novgorod State University named after N.I. Lobachevsky), O.S. Issers (Omsk State University named after F.I. Dostoevsky), I.P. Zaitseva (Vitebsk State University named after P.M. Masherov, the Republic of Belarus), J. Sipko (Prešov University, Slovakia), M.V. Radchenko (the University of Zadar, Croatia), E.M. Markova (Moscow Region State University). The scientists raised the problems of word creation, especially the problems dealing with the word-formation of occasionalisms, as well as the word-derivation of anthroponyms and verbs. Besides, the issues of semantic novations and phraseological transformations characteristic for mass media editions were discussed. It is ascertained that many neologisms, occasionalisms, and transforms are replicated and popularized by mass media, thus penetrating into the consciousness and language of the speakers, acquiring the status of “solecisms” - the legalized linguistic liberties and deviations from the norm.

The article analyzes the meaning of the term “poeteme”. On the basis of understanding poeteme as a unit of the poetic language, representing some special speech composition and some text-based structure aimed at creating an artistic image, substantiation of the new meaning of this term is offered. The conclusions are based on the analysis of poetic texts. Poeteme as a unit of the poetic language is to generate an artistic image, but the one which reflects a person’s creative thinking to the utmost and in the least - his logical thinking.

The article discusses vividness as one of the devices among discourse strategies of popularization. The paper outlines functions and varieties of vividness in scientific discourse and gives a description of inner and outer devices of vividness. It explores characteristics of vividness devices in various types of science-related texts: scientific proper, scientific-cognitive texts and science teaching materials, in accordance with the type of an addressee - a particular target reader. The author explains the role of vividness devices in the processes of equalling the cognitive levels of communication participants and reducing the semantic gaps in the text.