IS QR CODE A REVOLUTION IN THE WORLD OF CREOLIZED TEXTS?
https://doi.org/10.18384/2224-0209-2012-1-613
Abstract
The author makes attempts to describe the phenomenon of object hyperlinking
in written creolized texts using QR codes. Interaction of these codes with verbal and iconic
components of creolized texts is reviewed. The issue of QR hyperlinking as a possible third
creolized text component (variable) is raised as well as the issue of information fi eld expansion
for this type of semiotically complicated text. The author suggests to use a hypercode term
for defi ning this type of matrix code.
in written creolized texts using QR codes. Interaction of these codes with verbal and iconic
components of creolized texts is reviewed. The issue of QR hyperlinking as a possible third
creolized text component (variable) is raised as well as the issue of information fi eld expansion
for this type of semiotically complicated text. The author suggests to use a hypercode term
for defi ning this type of matrix code.
References
1. Анисимова Е. Е. Лингвистика текста и межкультурная коммуникация (на мате- риале креолизованных текстов): Учеб. пособие для студ. фак. иностр. яз. вузов. - М.: Издательский центр «Академия», 2003. - 28 с.
2. Пойманова О. В. Семантическое пространство видеовербального текста: дис. … канд. филол. наук: 10.02.19. - М., 1997. - 237 с.
3. Сорокин Ю. А., Тарасов Е. Ф. Креолизованные тексты и их коммуникативная функция // Оптимизация речевого воздействия. - М., 1990. - 239 с.
4. Электронный ресурс http://ru.wikipedia.org/wiki/QR-код (дата обращения : 11.11.2011 г.)
5. Электронный ресурс http://en.wikipedia.org/wiki/Object_hyperlinking (дата обра- щения: 11.11.2011 г.)
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