PRESERVING THE CULTURAL COMPONENT IN TRANSLATING ANIMATED FILMS
https://doi.org/10.18384/2224-0209-2026-1-1799
Abstract
Aim. To determine the degree of possible preservation of culturally marked units during the translation of animated films.
Methodology. The research used such stages as selection of material (animated films and their official translations), identification and classification of culturally specific elements in the original, comparative analysis of the original and translated versions, as well as identification of the degree of possible preservation of culturally marked units using methods of analysis, synthesis, generalization, semantic analysis and linguacultural description.
Results. An analysis of the original scripts and texts of the translated animated films “Shrek” and “Masha and the Bear” revealed that a loss of distinct cultural specificity often occurs at the linguistic level. Culturally marked units are not compensated for in the translated version if they are phenomena associated with deep mental culture, allusions to cultural phenomena of a specific historical period, and especially transformed precedent statements. In these cases, the use of cultural adaptation is appropriate.
Research implications. The identified patterns of preserving the cultural component in the translation of animated films are significant for the theory and practice of audiovisual translation and can be used in classes on the practice of translation from English into Russian and from Russian into English, in linguistic-stylistic analysis of the text, and in seminars on comparative lexicology.
About the Authors
Elena V. Novikova
Omsk State Agrarian University named after P. A. Stolypin
Russian Federation
Russian Federation
Cand. Sci. (Philology), Assoc. Prof., Department of Foreign Languages,
Natalya N. Evtugova
Omsk State University named after F. M. Dostoevsky
Russian Federation
Russian Federation
Assoc. Prof., Department of Linguistics and Translation,
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