THE ADVERTISING FUNCTION OF A SCIENTIFIC FOREWORD
https://doi.org/10.18384/2224-0209-2026-1-1798
Abstract
Aim. To examine a scientific foreword as a form of paratext, to study its functional, compositional, and communicative features and to describe the ways in which it realizes its advertising function.
Methodology. The forewords to monographs on ecology were analyzed, their varieties were determined, an analysis of forewords was carried out using the comparative-contrastive method, the method of interpretative and linguistic pragmatic analysis of the text.
Results. Based on the implementation features of the advertising function in forewords, a classification of forewords was proposed in terms of the presentation of review and narrative elements in them, and a pragmatic linguistic analysis of three groups of prefaces was given.
Research implications. The results of the study can be used in clarifying forms of paratexts and further exploration of their pragmatic and functional characteristics. The use of interdisciplinary knowledge on advertising, reviews, and narrative can contribute to the development of narratology, textual criticism, and communication studies, as well as enrich the theory of reader perception of text. The results of this study can be applied in further research on paratext and narrative as means of persuasion.
About the Author
Zoya V. Mankovskaya
Bauman Moscow State Technical University, Mytishchi Branch
Russian Federation
Russian Federation
Cand. Sci. (Philology), Assoc. Prof., Department K5 “Linguistics”,
Space Faculty,
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