TECHNOLOGIES OF HYPE AS A TOOL FOR CREATING POLITICAL CONTENT IN A NEW MEDIA REALITY
https://doi.org/10.18384/2224-0209-2022-2-163
Abstract
Aim. Analysis of current trends in the formation of the federal news agenda using technologies of hype.
Methodology. The study is based on a communicative approach. Methods of observation, traditional analysis of documents and case studies were used.
Results. Based on the analysis of a specific situation, the effects of using technologies of hype in the construction of political content in media were revealed. It has been established that the presentation of politicians in the role of heroes of news stories causes to the information context to acquire a political coloring, which becomes most pronounced under the influence of hype technologies generating reputational risks.
Research implications. The results of the research can be used in scientific and teaching activities during the consideration of technologies for creating political content in modern media, as well as in the work of political technologists and journalists.
About the Author
D. A. Ezhov
Financial University under the Government of the Russian Federation
Russian Federation
Russian Federation
Cand. Sci. (Political Sciences), Assoc. Prof., Department of Political Sciences, Faculty of Social Sciences and Mass Communications, Financial University under the Government of the Russian Federation
References
1. Volodenkov S. V. [Influence of internet communication technologies on contemporary social and political processes: scenarios, challenges, and actors]. In: Monitoring obshchestvennogo mneniya: ekonomichekie i sotsial'nye peremeny [Monitoring of Public Opinion: Economic and Social Changes Journal], 2019, no. 5 (153), pp. 341–364. DOI: 10.14515/monitoring.2019.5.16
2. Ezhov D. A. [Show-oriented elections: the technologies and social consequences]. In: Vestnik instituta sotziologii [Bulletin of the Institute of Sociology], 2018, vol. 9, no. 2 (25), pp. 130–144. DOI: 10.19181/vis.2018.25.2.515
3. Ezhov D. A. [Politicization of hype in the context of showization]. In: Social'no-gumanitarnye znaniya [Social and humanitarian knowledge], 2021, no. 2, pp. 93–99. DOI: 10.34823/SGZ.2021.2.51554
4. Efanov A. A. [«Hypes» in the modern media field]. In: Znak: problemnoe pole mediaobrazovanija [Sign: problematic field of media education], 2018, no. 1 (27), pp. 63–69.
5. Efanov A. A. [Hype as a new communication trend]. In: Sovremennyj diskurs analiz [Modern discourse analysis], 2018, no. 3-2 (20), pp. 144–150.
6. Kiuru K. V., Krivonosov A. D. [Media environment transformations as an object of study of the theory of mass communications]. In: Voprosy teorii i praktiki zhurnalistiki [Theoretical and practical issues of journalism], 2018, vol. 7, no. 4, pp. 711–723. DOI: 10.17150/2308-6203.2018.7(4).711-723
7. Samarin D. A. [Hype as a modern media fact in the space of language and culture: pros and cons]. In: Vestnik Cherepoveckogo gosudarstvennogo universiteta [Cherepovetz State University Bulletin], 2019, no. 4 (91), pp. 83–90. DOI: 10.23859/1994-0637-2019-4-91-8
8. Semenova E. A. [From farce to hype (issues of modern internet communication)]. In: Nauka televideniya [The art and science of television], 2019, vol. 15, no. 2, pp. 43–64. DOI: 10.30628/1994-9529-2019-15.2-43-64
9. Fedorchenko S. N. [Digital technologies in the political process: new challenges and prospects]. In: Pravo i gosudarstvo [Law and State], 2020, no. 3-4 (88-89), pp. 161–175. DOI: 10.51634/2307-5201_2020_34_161
Review
Views:
1167
Email this article 