PRACTICAL ASPECTS OF CRISIS POLITICAL COMMUNICATION MANAGEMENT
https://doi.org/10.18384/2224-0209-2024-4-1506
Abstract
Aim. To analyze modern practical aspects of crisis political communication management, to define this phenomenon of crisis communications and the main basic scenarios of crisis management implementation.
Methodology. In order to achieve the set goal, the author performed a review of existing studies of crisis political communication management created by Russian and foreign authors. Basically, the researchers of crisis political communication describe the interaction of actors at the macro level (heads of state, government agencies, etc.). In turn, the author of this article focused on the study of crisis communications at the Russian regional level. The obtained material was structured to create a matrix of political communication management and to detail the stages of crisis political communication management. The main methods used in the work were analytical and descriptive.
Results. In the process of the study, the stages of crisis political communication management were analyzed: 1. Obtaining and analyzing information. 2. Preparation and decision making. 3. Organization of the implementation of the decisions made. 4. Control and evaluation of results. 5. Making corrections. The specifics of the options for eliminating or leveling the problems arising at each of these stages are also described. One of the key conclusions of the study concerns the effectiveness of crisis communications, namely, crisis communications are maximally effective when they allow turning the crisis into a field of opportunities for all opposing parties.
Research implications. For the first time a versatile analysis of modern practical aspects of crisis political communication has been conducted. The main stages of crisis political communication management are detailed. The obtained results can be used in practice in the development of crisis communication management strategy at the federal and regional levels.
About the Author
Vartan E. Sarkisov
Russian State Social University
Russian Federation
Russian Federation
Postgraduate Student, Department of Political Science and Applied Political Work,
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