LINGUOSEMIOTICS OF MULTIFANDOM WORLD

Abstract

Aim. To characterize one of the modern forms of social leisure within subcultures – multifandom worlds – from the standpoint of linguosemiotics.

Methodology. The research is carried out by methods of linguistic and semiotic analysis, the features of the creation and functioning of comics as the main component of the multifandom world are considered on the example of the products of two American publishing houses that laid the foundations of this social and linguosemiotic phenomenon.

Results. The semiotic (verbal and nonverbal) structure of the comic book as the main element of the subculture of the fandom world is considered; the relations of signs within comics, the principles of their implementation in comics of two major American publishers. The common linguistic semiotic features characteristic of both the comics themselves and the comic book fandom world as a whole are revealed

Research implications. The study of the polycode text of a comic book within the framework of relatively limited communities – fandoms characterized by their own interpretation of classical axiology, in particular, the concept of hell, demonstrates the need to create a generalization model that differs from the general culture of society, based on the requirement of maximum concentration of information, manifested in its presentation in the form of a brief polycode text (comics). The use of polycode means (verbal and nonverbal) within a multifandom subculture as a special kind of discourse makes it possible to expand the perception of this special world, to compensate for the likelihood of communicative failure expressed by ignorance and misunderstanding among people not involved in this world.