CONTENT-ANALYSIS OF THE INAUGURATION SPEECHES (BY THE EXAMPLE OF INAUGURAL SPEECHES OF THE USA PRESIDENTS FORM THE END OF XVIII TILL THE BEGINNING OF XX CENTURIES)

Abstract

The paper is devoted to the analysis of conflictogenous verbal components in inaugural speeches of the USA presidents, including the first one and the speeches made during 100 years. The aim of the research is to study the verbal components of the inaugural speeches as elements forming the program text, possessing unique characteristics - constant target audience and the form, which are kept within more than 225 years. The research is performed with the use of the qualitative contentanalysis method. The carried out research allows determining significant potential of the frequency content-analysis of "hate speech" in forecasting political conflicts and in development of political processes as a whole. Such methodology allows revealing not only public, but also latent political conflicts.