FOOD MARKET MANAGEMENT SOCIAL ORIENTATION
https://doi.org/10.18384/2224-0209-2013-3-731
Abstract
In the article the opportunities of different food market participants interaction are analyzed as well as the opportunities of this market management with the help of marketing instruments, which allow to manage the market with the highest degree of effectiveness. Management productivity is achieved by means of interaction with consumers, based on social responsibility of producers and government.
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