GOODWILL OF INDUSTRIAL ENTERPRISES: THE ESSENCE AND CONTENT OF THE ECONOMIC CATEGORY
https://doi.org/10.18384/2224-0209-2012-3-589
Abstract
The article discloses the concept of goodwill and business reputation as an economic
category, which is a prerequisite for industrial enterprises success in the modern
world. It considers the main components of goodwill - the quantitative component of the
companys business reputation, the impact of the business management quality on goodwill.
It describes the concept of the companys business reputation management and the impact
of such management on the value of industrial companies. It also describes the practice of
assessing goodwill and its results.
category, which is a prerequisite for industrial enterprises success in the modern
world. It considers the main components of goodwill - the quantitative component of the
companys business reputation, the impact of the business management quality on goodwill.
It describes the concept of the companys business reputation management and the impact
of such management on the value of industrial companies. It also describes the practice of
assessing goodwill and its results.
References
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