ABOUT SIGNS OF POPULISM

Abstract

Aim. Definition of the main features and properties of populism in the modern world. The article is designed to scientifically answer the questions: what is populism in the modern political world? Methodology. The study analyzed the work of political scientists on the problem of populism and the political practice of the populism manifestation in Western countries. Results. The conclusion is that, in a conceptual sense, populism is pointless and is a set of methods and means of public interaction between a politician and the people in order to obtain public support. To gain power and influence on the emotions of voters, populists are pursuing a policy characterized by eccentricity, appeal to the masses, focus on protecting the interests of the people, the opposite of the opinion of the elites. The demand for populism is due to cetain factors such as the crisis of representative power - parliaments and political parties, where the problem of migrants in EU is an important issue. Research implications. The research materials and theoretical results can be used primarily in political studies. They can also be applied in the development of specialized courses on modern globalization processes, political leadership, party development, as well as on the policy of multiculturalism. The provisions and conclusions proposed by the author can be used for further analysis of communicative practices aimed at improving the effectiveness of interaction between government bodies and society.