PR-TECHNOLOGIES OF SPIN-DOCTORING
https://doi.org/10.18384/2224-0209-2011-4-424
Abstract
The article examines spin-doctoring as a modern technology to manipulate PRmedia
space. The author reveals the basics of political spin-doctors: before-spin, tornado
spin, spin-control, spin-down and after- spin.
The work of American spin-doctors during the war in Afghanistan was carefully studied
and such techniques as «lag «bad» information», «ambiguous information», «diversion of
attention», «parallel increase «cost» of the negative», «reinterpretation of negative situation»,
«the inclusion of elements of naturalness in artifi cial situations» and «isolated opponent»
were investigated.
The author offered his own recommendations on the organization of political spin-doctoring
in PR-process.
space. The author reveals the basics of political spin-doctors: before-spin, tornado
spin, spin-control, spin-down and after- spin.
The work of American spin-doctors during the war in Afghanistan was carefully studied
and such techniques as «lag «bad» information», «ambiguous information», «diversion of
attention», «parallel increase «cost» of the negative», «reinterpretation of negative situation»,
«the inclusion of elements of naturalness in artifi cial situations» and «isolated opponent»
were investigated.
The author offered his own recommendations on the organization of political spin-doctoring
in PR-process.
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