MANIPULATION OF HUMAN CONSCIOUSNESS BY MEANS OF ARTIFICIAL INTELLIGENCE AS A HUMANITARIAN PROBLEM OF THE XXI CENTURY

Abstract

Aim. To analyze the possibilities of manipulating a person’s consciousness through the use of artificial intelligence (AI).

Methodology. In the process of research, the authors used the interdisciplinary approach when considering the specifics of the AI manipulative effect on society in general and the individual in particular. This approach made it possible to apply a number of methods and techniques for analyzing texts generated using neural networks, such as contextual analysis, component and comparative analysis.

Results. The consequence of linguocognitive manipulation through social networks, as well as the diverse platforms existing in the virtual space, is a powerful socio-political impact on society, since social networks are not a mere tool for exchanging information among users, since it is social networks that provide a wide range of means and techniques of manipulation as well as unlimited opportunities for the AI use to manipulate public consciousness.

The capabilities of neural networks are practically unlimited and, despite the fact that the results of AI work are collectively identical, they are most often ideologically colored and do not offer a choice of either vocabulary or syntax. The use of such neural networks leads to a decrease in the creative potential of the individual, motivation to study and comprehend the phenomena of social realm, which, ultimately, will lead to the manipulation of human consciousness by AI.

Research implications. The results of scientific research contribute to the further comprehension of the danger of consciousness manipulation by artificial intelligence as a humanitarian problem. Analysis of texts generated using artificial intelligence, as well as analysis of language tools, will help in the future to take into account the capabilities of artificial intelligence and develop techniques to limit its scope.