Abstract The paper examines the important problem of studying the methods of conducting psychological operations in the context of their increasing role in information wars. The analysis is based on the fractal dynamics of information and psychological impact. The generalization of the new information about modern Ukraine within the framework of the selected problem makes it possible to identify, substantiate and introduce the method of “infiltration of the archetypal ‘sickness’ image” into scientific use. According to the results of the theoretical analysis, a generalized description of the method and its components, revealing the psychological nature and value system of the concept, is presented, and a working definition is proposed. Special attention is paid to the analysis of the “archetype-kenotype” image as a conceptual basis for constructing virtual constructs of the society disintegration method. The process of the method development is traced on a fragmentary basis, as well as, in terms of its application and the degree of influence on the society. The proposed approach will be of interest to specialists in the field of information and psychological security.