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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">evestnik</journal-id><journal-title-group><journal-title xml:lang="ru">Российский социально-гуманитарный журнал</journal-title><trans-title-group xml:lang="en"><trans-title>Russian Social and Humanitarian Journal</trans-title></trans-title-group></journal-title-group><issn pub-type="epub">2224-0209</issn><publisher><publisher-name>State University of Education</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.18384/2224-0209-2017-1-801</article-id><article-id custom-type="elpub" pub-id-type="custom">evestnik-295</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>ФИЛОЛОГИЧЕСКИЕ НАУКИ (Специальность 5.9.8)</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>PHILOLOGICAL SCIENCES</subject></subj-group></article-categories><title-group><article-title>ПОЛИТИЧЕСКИЙ БЛОГ В ПЕРИОД МЕДИАКОНВЕРГЕНЦИИ: ЖАНРОВЫЙ АСПЕКТ</article-title><trans-title-group xml:lang="en"><trans-title>POLITICAL BLOGS UNDER THE CONDITIONS OF MEDIA CONVERGENCE: FOCUS ON GENRE</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Коптяева</surname><given-names>Н. Н.</given-names></name><name name-style="western" xml:lang="en"><surname>Koptyaeva</surname><given-names>N. N.</given-names></name></name-alternatives><email xlink:type="simple">noemail@neicon.ru</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Юферева</surname><given-names>А. С.</given-names></name><name name-style="western" xml:lang="en"><surname>Yufereva</surname><given-names>A. S.</given-names></name></name-alternatives><email xlink:type="simple">noemail@neicon.ru</email><xref ref-type="aff" rid="aff-2"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru"><institution>Институт философии и права Уральского отделения Российской академии наук; Уральский государственный педагогический университет</institution><country>Россия</country></aff><aff xml:lang="en"><institution>Institute of Philosophy and Law, the Ural Branch of the Russian Academy of Sciences; Ural State Pedagogical University</institution><country>Russian Federation</country></aff></aff-alternatives><aff-alternatives id="aff-2"><aff xml:lang="ru"><institution>Уральский государственный педагогический университет; Уральский федеральный университет имени первого Президента России Б.Н. Ельцина</institution><country>Россия</country></aff><aff xml:lang="en"><institution>Ural State Pedagogical University; Ural Federal University named after the first President of Russia B.N. Yeltsin</institution><country>Russian Federation</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2017</year></pub-date><pub-date pub-type="epub"><day>30</day><month>03</month><year>2017</year></pub-date><volume>0</volume><issue>1</issue><fpage>9</fpage><lpage>9</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Коптяева Н.Н., Юферева А.С., 2017</copyright-statement><copyright-year>2017</copyright-year><copyright-holder xml:lang="ru">Коптяева Н.Н., Юферева А.С.</copyright-holder><copyright-holder xml:lang="en">Koptyaeva N.N., Yufereva A.S.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://www.evestnik-mgou.ru/jour/article/view/295">https://www.evestnik-mgou.ru/jour/article/view/295</self-uri><abstract><p>В статье рассмотрен феномен медиаконвергенции, проявляющийся на разных уровнях: технологическом, организационном, социальном, жанровом и др. Описана медиаконвергенция с точки зрения слияния жанров как фактора появления новых гибридных форм Интернет- коммуникации, в том числе политического блога. С помощью анкеты речевых жанров авторы описывают жанровый статус блога и приводят примеры языкового воплощения конвергенции на англоязычном материале. Доказано, что политический блог является гибридным жанром, как результат слияния аналитических журналистских жанров и Интернет-жанров. Он также имеет свои специфические особенности как самостоятельная жанровая форма.</p></abstract><trans-abstract xml:lang="en"><p>The article deals with the phenomenon of media convergence. This multidimensional process takes place on several levels: technological, organizational, social, generic and many others. However, in this study, the authors are interested in media convergence in terms of merging genres as new forms of communication within the digital space. One such hybrid form is the political blog. In this paper the authors describe the generic status of the political blog using a speech genre model and give examples of linguistic manifestations of convergence in reference to English texts. The analysis showed that the political blog is a hybrid genre, resulting from a merging of analytical journalistic and online genres, but having its own specific features as an independent genre form.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>медиаконвергенция</kwd><kwd>конвергенция жанров</kwd><kwd>политический блог</kwd><kwd>журналистика</kwd><kwd>Интернет-жанры</kwd><kwd>политическая коммуникация</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Алексеев А. Записи в блоге как речевой жанр Интернет-коммуникации: опыт описания [Электронный ресурс]. 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