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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">evestnik</journal-id><journal-title-group><journal-title xml:lang="ru">Российский социально-гуманитарный журнал</journal-title><trans-title-group xml:lang="en"><trans-title>Russian Social and Humanitarian Journal</trans-title></trans-title-group></journal-title-group><issn pub-type="epub">2224-0209</issn><publisher><publisher-name>State University of Education</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.18384/2224-0209-2026-2-1854</article-id><article-id custom-type="elpub" pub-id-type="custom">evestnik-1854</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>ПОЛИТОЛОГИЯ (Специальности 5.5.1, 5.5.2 и 5.5.3)</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>POLITICS</subject></subj-group></article-categories><title-group><article-title>РУСОФОБИЯ КАК ТРАНСНАЦИОНАЛЬНЫЙ ДИНАМИЧЕСКИЙ ФЕНОМЕН: ОТ ИМПЕРСКИХ СТЕРЕОТИПОВ К ЦИФРОВЫМ ДИСКУРС-ПРАКТИКАМ</article-title><trans-title-group xml:lang="en"><trans-title>Russophobia as a Transnational Dynamic Phenomenon: From Imperial Stereotypes to Digital Discourse Practices</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Голубин</surname><given-names>Роман Викторович</given-names></name><name name-style="western" xml:lang="en"><surname>Golubin</surname><given-names>Roman V. </given-names></name></name-alternatives><bio xml:lang="ru"><p>кандидат исторических наук, доцент, заведующий кафедрой социальной безопасности и гуманитарных технологий, декан факультета социальных наук</p></bio><bio xml:lang="en"><p>Cand. Sci. (History), Assoc. Prof., Head of the Department, Department of Social Security and Humanitarian Technologies, Faculty of Social Sciences</p></bio><email xlink:type="simple">golubin-roman@mail.ru</email><xref ref-type="aff" rid="aff-1"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru"><institution>Нижегородский государственный университет &#13;
имени Н. И. Лобачевского</institution><country>Россия</country></aff><aff xml:lang="en"><institution>National Research Lobachevsky State University of Nizhny Novgorod</institution><country>Russian Federation</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2026</year></pub-date><pub-date pub-type="epub"><day>15</day><month>07</month><year>2026</year></pub-date><volume>0</volume><issue>2</issue><elocation-id>1854</elocation-id><permissions><copyright-statement>Copyright &amp;#x00A9; Голубин Р.В., 2026</copyright-statement><copyright-year>2026</copyright-year><copyright-holder xml:lang="ru">Голубин Р.В.</copyright-holder><copyright-holder xml:lang="en">Golubin R.V.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://www.evestnik-mgou.ru/jour/article/view/1854">https://www.evestnik-mgou.ru/jour/article/view/1854</self-uri><abstract><p>Цель. В статье исследуется феномен русофобии как динамической транснациональной системы, эволюционирующей от исторических стереотипов к современным цифровым дискурс-практикам.Процедура и методы. В работе доказывается, что современная русофобия представляет собой не статичный набор предубеждений, а гибкий коммуникативный конструкт, адаптирующийся к текущей геополитической конъюнктуре через социальные сети и новые медиа. Анализируются механизмы формирования образа «русского Другого» как инструмента символической конкуренции и легитимации политических решений.Результаты. Результаты исследования позволяют переосмыслить русофобию как сложную коммуникативно-историческую матрицу, формирующуюся на стыке коллективной памяти, политических мифов и технологических возможностей цифровой эпохи.Теоретическая и/или практическая значимость. На основе междисциплинарного подхода, объединяющего историю, политологию и медиаисследования, автор прослеживает генезис антироссийских настроений от религиозно-культурного отчуждения раннего Нового времени до идеологического противостояния эпохи холодной войны. Особое внимание уделяется трансформации образа России в XXI в. под воздействием цифровизации и глобальных информационных войн.</p></abstract><trans-abstract xml:lang="en"><p>Aim. To explore the phenomenon of Russophobia as a dynamic transnational system evolving from historical stereotypes to modern digital discourse practices.Methodology. It is proved that modern Russophobia is not a static set of biases, but a flexible communicative construct that adapts to the current geopolitical situation through social networks and new media. The author analyses the mechanisms of forming the image of the “Russian Other” as an instrument of symbolic competition and legitimisation of political decisions.Results. The results of the study help to rethink Russophobia as a complex communicative and historical matrix formed at the junction of collective memory, political myths and technological capabilities of the digital age.Research implications. Based on an interdisciplinary approach combining history, political science and media studies, the author traces the genesis of anti-Russian sentiments from the religious and cultural alienation of the early Modern period to the ideological confrontation of the Cold War era. Attention is paid to the transformation of Russia’s image in the 21st century under the influence of digitalisation and global information wars.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>дискурс</kwd><kwd>коммуникационная экосистема</kwd><kwd>негативный образ «русского Другого»</kwd><kwd>предубеждения</kwd><kwd>русофобия</kwd><kwd>стереотипы</kwd></kwd-group><kwd-group xml:lang="en"><kwd>discourse</kwd><kwd>communication ecosystem</kwd><kwd>negative image of the “Russian Other”</kwd><kwd>prejudice</kwd><kwd>Russophobia</kwd><kwd>stereotypes</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Болдин В. А., Кургинова Д. Ю., Ширинянц А. А. «Нам жаль русских, …нужно помочь страдальцам» // RussianStudiesHu. 2023. Т. 5. № 2. С. 121–136. DOI: 10.38210/RUSTUDH.2023.5.17</mixed-citation><mixed-citation xml:lang="en">Boldin, V. A., Kurginova, D. Yu. &amp; Shirinyants, A. A. 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