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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">evestnik</journal-id><journal-title-group><journal-title xml:lang="ru">Российский социально-гуманитарный журнал</journal-title><trans-title-group xml:lang="en"><trans-title>Russian Social and Humanitarian Journal</trans-title></trans-title-group></journal-title-group><issn pub-type="epub">2224-0209</issn><publisher><publisher-name>State University of Education</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.18384/2224-0209-2025-2-1586</article-id><article-id custom-type="elpub" pub-id-type="custom">evestnik-1586</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>ФИЛОЛОГИЧЕСКИЕ НАУКИ (Специальность 5.9.8)</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>PHILOLOGICAL SCIENCES</subject></subj-group></article-categories><title-group><article-title>НАРОДНАЯ СКАЗКА КАК МЕМ ИЛИ ВЕРБАЛЬНО-КУЛЬТУРНАЯ ЕДИНИЦА В ЭВОЛЮЦИИ ПОВЕСТВОВАНИЯ</article-title><trans-title-group xml:lang="en"><trans-title>FOLK TALE AS A MEME OR VERBAL AND CULTURAL UNIT IN THE EVOLUTION OF NARRATION</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Шелудько</surname><given-names>Светлана Анатольевна</given-names></name><name name-style="western" xml:lang="en"><surname>Sheludko</surname><given-names>Svetlana A.</given-names></name></name-alternatives><bio xml:lang="ru"><p>аспирант кафедры теории языка, англистики и прикладной лингвистики</p></bio><bio xml:lang="en"><p>Postgraduate student, Department of Theory of Language, English Studies and Applied Linguistics</p></bio><email xlink:type="simple">sva35@mail.ru</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0002-1588-4369</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Мазирка</surname><given-names>Ирина Олеговна</given-names></name><name name-style="western" xml:lang="en"><surname>Mazirka</surname><given-names>Irina O.</given-names></name></name-alternatives><bio xml:lang="ru"><p>доктор филологических наук, профессор, профессор кафедры теории языка, англистики и прикладной лингвистики</p></bio><bio xml:lang="en"><p>Dr. Sci. (Philology), Prof., Department of Theory of Language, English Studies and Applied Linguistics</p></bio><email xlink:type="simple">mazirka_den@mail.ru</email><xref ref-type="aff" rid="aff-1"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru"><institution>Государственный университет просвещения</institution><country>Россия</country></aff><aff xml:lang="en"><institution>State University of Education</institution><country>Russian Federation</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2025</year></pub-date><pub-date pub-type="epub"><day>30</day><month>06</month><year>2025</year></pub-date><volume>0</volume><issue>2</issue><elocation-id>1586</elocation-id><permissions><copyright-statement>Copyright &amp;#x00A9; Шелудько С.А., Мазирка И.О., 2025</copyright-statement><copyright-year>2025</copyright-year><copyright-holder xml:lang="ru">Шелудько С.А., Мазирка И.О.</copyright-holder><copyright-holder xml:lang="en">Sheludko S.A., Mazirka I.O.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://www.evestnik-mgou.ru/jour/article/view/1586">https://www.evestnik-mgou.ru/jour/article/view/1586</self-uri><abstract><sec><title>Цель</title><p>Цель. Аргументированно поддержать мнение учёных о возможности и валидности применения термина «мем» в более широком спектре, рассмотрев народную (традиционную) сказку как вербально-культурную единицу (мем) сложного процесса развития повествования.</p></sec><sec><title>Процедура и методы</title><p>Процедура и методы. Авторами использовались описательный, исторический и сравнительный методы, метод дедукции, анализа.</p></sec><sec><title>Результаты</title><p>Результаты. Посредством анализа истории развития сказочных текстов дана оценка одной из относительно современных теорий сказки М. Друта, К. Дистина и др., согласно которой сказка не всегда полностью аргументированно признаётся вербально-культурной единицей (вербальным мемом) как в рамках социума, так и в теории повествования в целом. На основании проведённого анализа эволюции народной сказки авторами доказана возможность рассмотрения её как мема и вербального пула культур.</p><p>Теоретическая и практическая значимость. Полученные результаты исследования существенно дополняют и расширяют современную теорию сказки, содержат новые сведения для рассмотрения ряда вопросов в рамках меметики и могут эффективно использоваться в теоретических курсах по лингвистике, психолингвистике, лингвокультурологии и интерпретации текста.</p></sec></abstract><trans-abstract xml:lang="en"><sec><title>Aim</title><p>Aim. It is reasonable to support the opinion of scientists about the possibility and validity of the use of the term "meme" in a wider spectrum, considering a folk (traditional) fairy tale as a verbal and cultural unit (meme) of a complex process of narrative development. </p></sec><sec><title>Metodology</title><p>Metodology. The authors used descriptive, historical and comparative methods, the method of deduction and analysis. </p></sec><sec><title>Results</title><p>Results. Through the analysis of the history of the development of fairy tale texts, an assessment of one of the relatively modern theories of fairy tales is given (M. Drout, K. Distin and others) according to which a fairy tale is not always fully substantiated as a verbal-cultural unit (verbal meme) both within the framework of society and in the theory of narration as a whole. Based on the analysis of the evolution of the folk tale, the authors proved the possibility of considering it as a meme and a verbal pool of cultures.</p></sec><sec><title>Research implications</title><p>Research implications. The obtained results of the study significantly complement and expand the modern theory of fairy tales, contain new information for considering a number of issues within the framework of memetics and can be effectively used in theoretical courses in linguistics, psycholinguistics, linguoculturology and text interpretation.</p></sec></trans-abstract><kwd-group xml:lang="ru"><kwd>сказка</kwd><kwd>мем</kwd><kwd>фольклор</kwd><kwd>повествование</kwd><kwd>вербально-культурная единица</kwd><kwd>социум</kwd></kwd-group><kwd-group xml:lang="en"><kwd>fairy tale</kwd><kwd>meme</kwd><kwd>folklore</kwd><kwd>narration</kwd><kwd>verbal and cultural unit</kwd><kwd>society</kwd></kwd-group><funding-group><funding-statement xml:lang="ru">Государственный университет просвещения</funding-statement></funding-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Глазкова Е. А. 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