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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">evestnik</journal-id><journal-title-group><journal-title xml:lang="ru">Российский социально-гуманитарный журнал</journal-title><trans-title-group xml:lang="en"><trans-title>Russian Social and Humanitarian Journal</trans-title></trans-title-group></journal-title-group><issn pub-type="epub">2224-0209</issn><publisher><publisher-name>State University of Education</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.18384/2224-0209-2023-2-1298</article-id><article-id custom-type="elpub" pub-id-type="custom">evestnik-1298</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>ФИЛОЛОГИЧЕСКИЕ НАУКИ (Специальность 5.9.8)</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>PHILOLOGICAL SCIENCES</subject></subj-group></article-categories><title-group><article-title>МАНИПУЛЯЦИЯ В ПОЛИКУЛЬТУРНОМ ИНТЕРНЕТ-ПРОСТРАНСТВЕ: ПОДМЕНА СМЫСЛОВОГО КОМПОНЕНТА ЯЗЫКОВОГО ЗНАКА</article-title><trans-title-group xml:lang="en"><trans-title>MANIPULATION IN THE MULTICULTURAL INTERNET SPACE: SUBSTITUTION OF THE SEMANTIC COMPONENT OF A LANGUAGE SIGN</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0001-6600-3026</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Попович</surname><given-names>Ольга Александровна</given-names></name><name name-style="western" xml:lang="en"><surname>Popovich</surname><given-names>Olga A.</given-names></name></name-alternatives><bio xml:lang="ru"><p>кандидат филологических наук, доцент кафедры филологии</p></bio><bio xml:lang="en"><p>Сand. Sci. (Philology), Assoc. Prof., Department of the Philology</p></bio><email xlink:type="simple">olpopovich@mail.ru</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0002-0081-5686</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Крылова</surname><given-names>Наталья Федоровна</given-names></name><name name-style="western" xml:lang="en"><surname>Krylova</surname><given-names>Natalya F.</given-names></name></name-alternatives><bio xml:lang="ru"><p>кандидат филологических наук, доцент, доцент кафедры русского языка и общих дисциплин Института управления персоналом социальных и бизнес-коммуникаций </p><p>SPIN-код: 8715-7493</p></bio><bio xml:lang="en"><p>Сand. Sci. (Philology), Assoc. Prof., Department of the Russian Language and Basic Disciplines</p></bio><email xlink:type="simple">krylova.tasha@mail.ru</email><xref ref-type="aff" rid="aff-2"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru"><institution>Торайгыров Университет</institution><country>Казахстан</country></aff><aff xml:lang="en"><institution>Toraighyrov University</institution><country>Kazakhstan</country></aff></aff-alternatives><aff-alternatives id="aff-2"><aff xml:lang="ru"><institution>Государственный университет управления</institution><country>Россия</country></aff><aff xml:lang="en"><institution>State University of Management</institution><country>Russian Federation</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2023</year></pub-date><pub-date pub-type="epub"><day>22</day><month>06</month><year>2023</year></pub-date><volume>0</volume><issue>2</issue><elocation-id>1298</elocation-id><permissions><copyright-statement>Copyright &amp;#x00A9; Попович О.А., Крылова Н.Ф., 2023</copyright-statement><copyright-year>2023</copyright-year><copyright-holder xml:lang="ru">Попович О.А., Крылова Н.Ф.</copyright-holder><copyright-holder xml:lang="en">Popovich O.A., Krylova N.F.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://www.evestnik-mgou.ru/jour/article/view/1298">https://www.evestnik-mgou.ru/jour/article/view/1298</self-uri><abstract><sec><title>Цель</title><p>Цель. Выявить лингвистические особенности манипуляции, имеющей в основе подмену смыслового компонента языкового знака.</p></sec><sec><title>Процедура и методы</title><p>Процедура и методы. Основное содержание исследования составляет анализ структуры манипуляции, наблюдаемой в конфликтных коммуникативных ситуациях. В процессе исследования использовались методы лексико-семантического и пропозиционального анализа, а также методы формальной логики.</p></sec><sec><title>Результаты</title><p>Результаты. Проведённый анализ показал, что основу манипулятивной коммуникации в поликультурной среде составляет подмена смысловых компонентов понятий, имеющих схожее языковое выражение. Выявлены отношения внеположенности и пересечения между объёмами данных понятий, определена семантика языковых репрезентантов.</p><p>Теоретическая и практическая значимость. Определён ряд направлений дальнейшего исследования: использование методов логического анализа языковых единиц, репрезентирующих манипулятивную коммуникацию, анализ влияния интернет-ресурсов на развитие конфликтных речевых ситуаций.</p></sec></abstract><trans-abstract xml:lang="en"><sec><title>Aim</title><p>Aim. To identify the features of the manipulation, which is based on the substitution of the semantic component of a linguistic sign.</p></sec><sec><title>Methodology</title><p>Methodology. The main content of the study is the analysis of the structure of manipulation observed in conflict communicative situations. In the course of the research, methods of lexical and semantic and propositional analysis, as well as methods of formal logic, were used.</p></sec><sec><title>Results</title><p>Results. The analysis showed that the basis of manipulative communication in a multicultural environment is the substitution of semantic components of the concepts that have a similar linguistic expression. The relations of outness and intersection between the volumes of these concepts are revealed, the semantics of language representatives is determined.</p></sec><sec><title>Research implications</title><p>Research implications. A number of directions for further research is identified: the use of methods of logical analysis of the language units representing manipulative communication, the influence of Internet resources on the development of conflict speech situations.</p></sec></trans-abstract><kwd-group xml:lang="ru"><kwd>языковой знак</kwd><kwd>способ манипуляции</kwd><kwd>подмена понятий</kwd><kwd>речевая ситуация</kwd><kwd>логический анализ языка</kwd></kwd-group><kwd-group xml:lang="en"><kwd>linguistic sign</kwd><kwd>method of manipulation</kwd><kwd>substitution of concepts</kwd><kwd>speech situation</kwd><kwd>logical analysis of language</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Данилова А. А. Манипулирование словом в средствах массовой информации. М.: Добросвет: КДУ, 2011. 232 с.</mixed-citation><mixed-citation xml:lang="en">Danilova A. A. 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