Aim. Identification of the role of the great Victory and the policy of memory in the wars for the identity of young people, its significance for the consolidation of society. Procedure and methods. On the basis of special literature and empirical material analysis, the authors studied the policy of memory as an emerging theoretical concept and its connection with the research of technologies of wars for identity. The subject of the study is the memory of young people about the great Victory in the context of the youth identity crisis and identity wars. The authors used an interdisciplinary approach and an identification method in combination with system, comparative and value methods. Results. The authors problematized the topic of memory politics and systematization of its political and psychological mechanisms that contribute to the formation of youth patriotism and national identity of Russians. Research implications. The study of the politics of memory in the context of identity wars actualizes the significance of the great Victory for ensuring the spiritual continuity of generations.